scroll-stopping is cute. memory-imprinting? that’s when the sale takes form.

Heading

A well-dressed Instagram feed doesn’t just turn heads, it changes minds

You’re no dummy…

You know a good-looking post gets likes. But if it’s all surface polish, the seams won’t hold.

“I’m not after a super ‘aesthetic’ look or brand—I just want to connect with the right people.”

This isn’t about gloss or gimmicks. It’s about creating something that feels true, memorable, and unmistakably you. Seeing you is great. But feeling you? That’s what a tailored brand does.It imprints. It lingers. It’s recalled.

“I’ve just been using standard canvas templates - it does the job”

Sure. But without your signature style behind them, it’s just another outfit off the rack. Customised design is sustainable style— it gives you longevity and confidence, and in turn, creates confidence in you.

“I can sew— been piecing things together myself. it’s a work in progress.”

We all start by piecing things together. Borrowed templates, a patchwork of posts, a little of this and that. But eventually, the hem drops—and you realise:You don’t need another fix, you need a fit. Something designed with intention. With identity. With you as the model.

You’re no dummy…

You know a good-looking post gets likes. But if it’s all surface polish, the seams won’t hold.

“I’m not after a super ‘aesthetic’ look or brand—I just want to connect with the right people.”

This isn’t about gloss or gimmicks. It’s about creating something that feels true, memorable, and unmistakably you. Seeing you is great. But feeling you? That’s what a tailored brand does.It imprints. It lingers. It’s recalled.

“I’ve just been using standard canvas templates - it does the job”

Sure. But without your signature style behind them, it’s just another outfit off the rack. Customised design is sustainable style— it gives you longevity and confidence, and in turn, creates confidence in you.

“I can sew— been piecing things together myself. it’s a work in progress.”

We all start by piecing things together. Borrowed templates, a patchwork of posts, a little of this and that. But eventually, the hem drops—and you realise:You don’t need another fix, you need a fit. Something designed with intention. With identity. With you as the model.

You want to show up with consistency, ease, and confidence. But the second you open Canva, it all starts to unravel (and spiral). 

You’ve been piecing things together for long enough.A few borrowed tips, a couple of courses, a Canva template here and there—it’s been fine. 

But let’s be honest… your brand presence is starting to feel a bit like a patchwork fit.

Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.

Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.

You’re ready for something that feels more put-together. More “yes, I’ve got this!” And imagine feeling proud of how you show up online

This isn’t about slapping on more polish or accessorising with trends. It’s about creating something that fits you properly. A brand presence stitched from your story, shaped by your values, and designed to make the right people think, “Oof, I love what they’re about.”

The Tailoring Sessions

Introducing

This isn’t about slapping on more polish or accessorising with trends. It’s about creating something that fits you properly. A brand presence stitched from your story, shaped by your values, and designed to make the right people think, “Oof, I love what they’re about.”

Welcome to branding that’s felt.

👗 Template Walkthrough + Styling Tips

You’ll get a LOOM video walkthrough to make sure you know how to own it—with tips on editing while keeping everything consistent. Plus you’ll receive 2 weeks of ongoing support. 

🪡 Custom Instagram Templates

This is where your brand comes to life. I'll design a suite of fully-editable Canva templates, styled to fit your business like a brand. Posts, stories, covers, and more.

We build a joint Pinterest board and your visual direction—colour palette, fonts, layout cues, and the tone of your content.

  • A cohesive colour palette + font pairings
  • Custom post, carousel + Story templates
  • Messaging ideas woven into every design
  • Signature elements that delight

🧵 Style Discovery Session

We start with a deep dive into your brand's values, purpose, personality, audience and vibe. Because ALL good tailoring starts with knowing the wearer and the admirer.

🎀 Your Final Brand Lookbook (Exclusive to Host Notes subscribers)

A beautifully styled mini brand lookbook—so you’ve always got a visual reference point to guide your content.

✂️ Moodboard & Direction

Client Testimonials

Building a brand requires deep thought, care and a true understanding of its essence – and Fleur has a rare gift for uncovering that depth. She creates not just a visual identity, but a powerful platform for a brand’s story to be told. Working with Fleur has been an absolute joy, and she will always be my first stop for anything ‘brand’.

"Fleur has a rare gift for uncovering that depth."

Jacqui Gill - the curated collection

“I’ve worked with five different agencies over the years, and none have reached this level of understanding. Fleur crafts messaging that feels truly authentic—positioning our brand in a way that speaks to both the physical and emotional challenges experienced by people with hearing loss. Allied health doesn’t need more tips and tricks—it needs brands with depth and meaning. That’s what we now have.”

"“Fleur crafts messaging that feels truly authentic”

Vy Tran - Active Audiology

Building a brand requires deep thought, care and a true understanding of its essence – and Fleur has a rare gift for uncovering that depth. She creates not just a visual identity, but a powerful platform for a brand’s story to be told. Working with Fleur has been an absolute joy, and she will always be my first stop for anything ‘brand’.

"Fleur has a rare gift for uncovering that depth."

Jacqui Gill - the curated collection

Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.

Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.

PAY IN FULL

A brand fit for you, not the mould, and definitely not the mannequin.

$1995

Insert some text here
Insert some text here 
Insert some text here

4 x payments of

$500

Insert some text here
Insert some text here 
Insert some text here

Who's booking their fitting?

You love creating and you're all about trying — but right now, your posts feel more like a patchwork quilt than a clear, intentional brand. You’re caught in a cycle of borrowing from other creators, stitching on shiny trends, layering accessories that don’t quite fit. Always fussing, always polishing, but rarely truly attracting. Instead of building recognition, you’re worried your social media is creating confusion.

The Patchworker

You’re tired of treating every post like a one-off masterpiece — hours of effort stitched into something that disappears in minutes.
You know your ideas are strong — but without a repeatable pattern, production feels heavy, slow, and a little heartbreaking. You're ready for a system that lets you create at a sustainable pace — with the same quality, but without the endless overthinking. It’s time to sew smarter. 

The Pattern Seeker

You’ve outgrown the copy-paste templates and trend-hopping advice. You’re craving a brand presence that feels unmistakably yours, but you’re still wavering between admiring others and owning your own authority. You don’t just want to turn heads; you want to lead. You want to change minds. You know your potential is there — it’s just waiting for a brand that feels as good as it fits.

The Aspiring Atelier Owner

I’m Fleur.I’ve helped marketing-shy business owners go from “I hate social media, don’t ask me to show up” to finding and claiming their confident style. 

With a career in sales and communications stretching back to pre-Instagram times, I’ve learned that while the methods have evolved, the art of confidence is timeless. Once you know yourself deeply and how to express this, your followers want to know you deeply, too. 


Fleur Robinson

HOW DO I KNOW IF THIS IS RIGHT FOR ME? +

If you’re experiencing post paralysis or post-post regret, something’s off in the cut. The Tailoring Sessions help you realign your message so it flows naturally—before, during, and after you hit ‘post.’

I'm ready to stop sounding like everyone else. Will this really sell me? +

Selling well starts with being remembered. A tailored brand doesn’t just make you look different—it helps people feel the difference.And when your brand speaks in your own voice, the right people always lean in.

I’m not a designer—will I be able to use the Canva files? +

Absolutely. These templates are made for clarity, not confusion, but you do need experience using Canva. The Loom walkthrough will explain all, and I’m always here during your support period. You don’t need to be a pro—just someone with a message worth dressing well.

What if I change my mind about the direction mid-way? +

This is a collaborative process—we’ll shape your brand together. The Tailoring Sessions includes time to refine and re-pin before we finalise anything. It’s not a rigid process—it’s an elegant evolution.

Do you offer payment plans? +

Yes—quiet power shouldn’t require upfront pressure. Payment options and special add-ons are available.

Will this help me grow my audience? +

Yes—but not in an algorithm-chasing kind of way. This is about building trust, not just reach. When your content looks cohesive and feels aligned, your audience connects faster—and sticks around longer.

Frequently Asked Questions

This isn’t just branding, it’s belonging. For you. For your audience 🪡