Show your Instagram audience what you’re made of.



Heading

A flashy feed gets attention.
A tailored fit 
invites them in.

You’re no dummy…

You know a good-looking post gets likes. But if it’s all surface polish, the seams won’t hold.

“I’m not after a super ‘aesthetic’ look or brand—I just want to connect with the right people.”

This isn’t about gloss or gimmicks. It’s about creating something that feels true, memorable, and unmistakably you. Seeing you is great. But feeling you? That’s what a tailored brand does.It imprints. It lingers. It’s recalled.

“I’ve just been using standard canvas templates - it does the job”

Sure. But without your signature style behind them, it’s just another outfit off the rack. Customised design is sustainable style— it gives you longevity and confidence, and in turn, creates confidence in you.

“I can sew— been piecing things together myself. it’s a work in progress.”

We all start this way. Borrowed templates, a patchwork of posts, a little of this and that. But eventually, the hem drops—and you realise: You don’t need another fix, you need a fit. Something designed with intention. With identity. With you as the model.

You’re no dummy…

You know a good-looking post gets likes. But if it’s all surface polish, the seams won’t hold.

“I’m not after a super ‘aesthetic’ look or brand—I just want to connect with the right people.”

This isn’t about gloss or gimmicks. It’s about creating something that feels true, memorable, and unmistakably you. Seeing you is great. But feeling you? That’s what a tailored brand does. It imprints. It lingers. It’s recalled.

“I’ve just been using standard canvas templates - it does the job”

Sure. But without your signature style behind them, it’s just another outfit off the rack. Customised design is sustainable style— it gives you longevity and confidence, and in turn, creates confidence in you.

“I can sew— been piecing things together myself. it’s a work in progress.”

We all start by piecing things together. Borrowed templates, a patchwork of posts, a little of this and that. But eventually, the hem drops—and you realise:You don’t need another fix, you need a fit. Something designed with intention. With identity. With you as the model.

You want to show up with consistency, ease, and confidence. But the second you open Canva, it all starts to unravel (and spiral). 

Haven’t you been piecing things together long enough? I'll bet the seat of your pants is wearing thin. Let’s mend what self-doubt tried to fray. And weave your yarns back together with intention, not imitation.


This is about what you’re woven from, not what you’ve layered on. This is about what you're woven from, not what you've layered on. This is about what you're woven from, not what you've layered on. This is about what you're woven from, not what you've layered on. This is about what you're woven from, not what you've layered on. This is about what you're woven from, not what you've layered on.

Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.Your scrolling text goes here. Add as much text as you want to scroll infinitely.

You’re ready for socials that feel more put-together. Like catching your reflection and saying, “Well damn, look at her—abso-frickin-lutely nailing it.”

It's not slapping on more charm(s), 'it' emojis or accessorising with trends. It’s about creating something that fits you properly, for the long game. A brand presence stitched from your story, shaped by your values, and designed to make the right people say, "Oof I love what they're about!"

The Tailoring Sessions

Introducing

When your social media presence truly fits, it’s not just about looking good—it feels like your best expression. Like your brand, fully in its element. And people feel that. Confident. Comfortable. Clear. Trusted. No fluff. No competing for attention. Just substance that speaks.

Welcome to branding that’s felt.

👗 Template Walkthrough + Styling Tips

You’ll get a LOOM video walkthrough to make sure you know how to own it—with tips on editing while keeping everything consistent. Plus you’ll receive 2 weeks of ongoing support. 

🪡 Custom Instagram Templates

This is where your brand comes to life. I'll design a suite of fully-editable Canva templates, styled to fit your business like a brand. Posts, stories, covers, and more.

We build a joint Pinterest board and your visual direction—colour palette, fonts, layout cues, and the tone of your content.

  • A cohesive colour palette + font pairings
  • Custom post, carousel + Story templates
  • Messaging ideas woven into every design
  • Signature elements that delight

🧵 Style Discovery Session

We start with a deep dive into your brand's values, purpose, personality, audience and vibe. Because ALL good tailoring starts with knowing the wearer and the admirer.

🎀 Your Final Brand Lookbook (Exclusive to Host Notes subscribers)

A beautifully styled mini brand lookbook—so you’ve always got a visual reference point to guide your content.

✂️ Moodboard & Direction

The Instagram brand that Fleur directed and Taylor Amy designed for our holiday home business has so much character. It's such a great case for a messaging mind and a graphic design brain collaborating for the layered expression of what we're about. It was so important to us that this not be a gallery of homes, but a reflection of ethos. 

"Fleur has a crazy good mix of talent for this"

Jacqui Gill - the curated collection

“I’ve worked with five different agencies over the years, and none have reached this level of understanding. Fleur crafts messaging that feels truly authentic—positioning our brand in a way that speaks to both the physical and emotional challenges experienced by people with hearing loss. Allied health doesn’t need more tips and tricks—it needs brands with depth and meaning. That’s what we now have.”

"She crafts messaging that's refreshingly new”

Vy Tran - Active Audiology

Building a brand requires deep thought, care and a true understanding of its essence – and Fleur has a rare gift for uncovering that depth. She creates not just a visual identity, but a powerful platform for a brand’s story to be told. Working with Fleur has been an absolute joy, and she will always be my first stop for anything ‘brand’.

"Fleur has a rare gift for uncovering depth"

catherine wheeler for studio arise

Pick up the threads that matter. Mend what self-doubt tried to fray. Pick up the threads that matter. Mend what self-doubt tried to fray. Pick up the threads that matter. Mend what self-doubt tried to fray. Pick up the threads that matter. Mend what self-doubt tried to fray. Pick up the threads that matter. Mend what self-doubt tried to fray. Pick up the threads that matter. Mend what self-doubt tried to fray.

Pick up the threads that matter. Mend what self-doubt tried to fray. Pick up the threads that matter. Mend what self-doubt tried to fray. Pick up the threads that matter. Mend what self-doubt tried to fray. Pick up the threads that matter. Mend what self-doubt tried to fray. Pick up the threads that matter. Mend what self-doubt tried to fray. Pick up the threads that matter. Mend what self-doubt tried to fray.

PAY IN FULL

A brand fit for you, not the mould, and definitely not the mannequin.

$2295

Full payment, full commitment.
Let’s build a brand that
doesn’t flinch.


4 x payments of

$600

Payment plan? Smart move.
You're pacing yourself
like a pro. 

Who's booking their fitting?

You love creating and you're all about giving anything a red hot go — but right now, your posts feel more like a patchwork quilt than a clear, intentional brand. You’re caught in a cycle of borrowing from other creators, stitching on shiny trends, and layering accessories that barely hold it together. You might be worried that your Instagram feed is creating more confusion than cohesion. 

The Patchworker

You pour love into every post—crafting, tweaking, overthinking, saying "darn it" a lot.
Each one feels like a mini masterpiece… that disappears in a day. You know your voice. Your ideas are solid. But without a clear stitch pattern to follow, your seat's wearing out and your feed’s starting to fray at the edges. You’re here to create with care—but with beautiful flow and drape (and less expletives.)

The Yarner
and Darner

Outgrown the copy-paste templates and trend-hopping advice? That craving for a brand presence—one that feels unmistakably yours—is getting harder to ignore (I feel you). 
And if you're still hovering between admiration and authority, that’s the tension of someone on the edge of their next era. It’s time to build the brand that fits like it was made for you and for the industry you're set to disrupt. 

The Almost Atelier

I’m Fleur! I’ve helped marketing-shy business owners go from “I bloody hate social media, don’t dare ask me to show up” to finding and claiming their signature style. 

With a career in sales, design and communications—long before Instagram was a twinkle in Zuckerberg’s eye—I’ve learned this: Methods evolve, but the art of confidence is timeless. It lives in patterns and rituals that reveal your fabric, your true cloth, without the faux anything. 


Fleur Robinson

HOW DO I KNOW IF THIS IS RIGHT FOR ME? +

If you’re experiencing post paralysis or post-post regret, something’s off in the cut. The Tailoring Sessions help you realign your message so it flows naturally—before, during, and after you hit ‘post.’

I'm ready to stop sounding like everyone else. Will this really sell me? +

Selling well starts with being remembered. A tailored brand doesn’t just make you look different—it helps people feel the difference. And when your brand speaks in your own voice, the right people always lean in.

I’m not a designer—will I be able to use the Canva files? +

Absolutely. These templates are made for clarity, not confusion, but you do need experience using Canva. The Loom walkthrough will explain all, and I’m always here during your support period. You don’t need to be a pro—just someone with a fabric worth pinning.

What if I change my mind about the direction mid-way? +

This is a collaborative process—we’ll shape your brand together. The Tailoring Sessions includes time to refine and tuck before we finalise anything. It’s not a rigid process—it’s an elegant evolution.

Do you offer payment plans? +

Yes—quiet power shouldn’t require upfront pressure. Payment options and special add-ons are available.

Will this help me grow my audience? +

Yes—but not in an algorithm-chasing kind of way. This is about building trust, not just reach. When your content looks cohesive and feels aligned, your audience connects faster and sticks around longer.

Frequently Asked Questions

This isn’t just branding, it’s belonging. For you. For your audience 🪡